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Metaphor in Culture: Universality and Variation Zoltan Kovecses
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"Studying American Culture through its Metaphors: Dimensions of Variation and Frames I will suggest that an obvious place to look for variation in metaphor in American culture are the social, cultural, stylistic, Universality and Variation. Moore, Gregory, Nietzsche, biology and metaphor, 2002. Kövecses, Zoltán, Metaphor in culture: universality and variation, 2005. Metaphor, a Practical Introduction, 2nd Ed. Review of Zoltán Kövecses, Metaphor in Culture: Universality and Variation. 2005, English, Book, Illustrated edition: Metaphor in culture : universality and variation / Zoltán Kövecses. Of metaphor in Metaphor in Culture: Universality and Cultural Variation (2005). Metaphor in Culture has 3 ratings and 1 review. Metaphor in Culture: Universality and Variation. First, he identifies the major dimension of metaphor variation, that is, those social and cultural boundaries that signal discontinuities in human experience. Title: Book notice on: Kövecses, Zoltán: Metaphor in Culture. Journal of Pragmatics 38: 1528-1531. Cambridge: Cambridge University Press, 2005.